Pick Me! Pick Me! Using Technology To Become The Provider Of Choice
So, you want to become the provider of choice. Where do you start, and how do you use technology to help you get there? It comes down to both digital marketing and the consumer experience. You know your organization provides quality care, and you can prove it. But the path to becoming a provider of choice is less clear, and you need to start by being able to tell the story of your organization. Detailing the vision of where you want to go and what you want your organization’s reputation to look like will get you on the path to becoming a provider of choice, but you need to incorporate the tools that will help you achieve that goal. Learn how to position your organization through digital marketing to open the door to new opportunities, reach, and influence in future affiliations and partnerships in providing quality care. Topics covered will include:
• Elements for creating a digital marketing plan
• Telling your organization’s story and showing its value
• Digital tools for becoming a provider of choice