It is ever more important for your organization to have a website that helps your consumers keep pace with all their digital health options. Websites must be kept current as new services and providers enter the market at great speed. Services must be easy to find and clear about how your organization can fill a service gap. In this session we will cover:
- Best practices in organizing your content – content is king!
- The importance of making your web site consumer experience the most compelling
- Steps in web site evaluation and improvement