Technology is King (and queen) in the Digital Age, and for many consumers, your website will serve as a first impression of who you are and what you offer. As an integral part of tech strategy, an effective website allows consumers and stakeholders to get a feel for your organization’s brand and value, clearly understand the services offered, offer opportunities for interaction, and allow for easy navigation. Implementing refreshed marketing and functionality approaches can tie together elements of design, content, and navigation, ultimately leading to improved organizational performance, increased referrals, donations, and streamlined talent recruitment. Don’t miss this ‘how-to’ session where OPEN MINDS Senior Associates will offer key strategies for optimizing websites to produce better engagement, referrals, and metrics.
In this session, attendees will learn how to:
- Identify your brand personality and website design
- Create content that is engaging and top-notch
- Make website navigation quick and seamless