Emerging Consumer Digital Technologies: An OPEN MINDS Summit
Can health and human service organizations have a great consumer experience that does not have a digital component? Increasingly, the answer to that question is “no.” Even for the most personal of experiences (dating, banking, shopping, etc.), Americans now expect convenient tech-enabled solutions for all of their activities.
As consumers’ adoption of digital technology in their health service continuum increases, the demand for, and sustainability of, traditional models of service delivery will decrease. Executives need a proactive plan to integrate these new digital technologies into their service system—to both increase consumer preference for their services and decrease service cost.
This summit will review the emerging trends in consumer treatment technologies, explore the new digital treatment options, and discuss how executives of provider organizations can incorporate new technologies into their strategy.
Darryl Donlin, LCSW, MBA
Senior Associate, OPEN MINDS
Darryl Donlin, LCSW, MBA, brings over three decades of health system innovation to the OPEN MINDS team. Before joining OPEN MINDS, Mr. Donlin served as the Vice President of Network Operations with New Directions Behavioral Health in Kansas City. In this role, he was responsible for overseeing a 30+-member department responsible for contract management, network development, provider relations, and provider credentialing. In this role, he instituted a range of alternate payment arrangements.
In his work with optimizing provider network performance, Mr. Donlin collaborated on an initiative to leverage claims-based analytics to develop provider profiling tools to comparatively evaluate network performance in achieving quality and cost outcomes to create high performing narrow networks. He also launched a clinical/network collaboration project to improve patient medication adherence for SMI members with high readmission rates through a partnership with a national behavioral health pharmacy.
Previously, Mr. Donlin served as the Director of Community Recourses at Bergen’s Promise, Bergen County’s care management organization. In that role, he was responsible for network management, contracting, marketing, event planning, and fundraising. He developed behavioral health contracts for community-based providers specializing in autism spectrum disorder, intellectual and developmental disabilities, and behavioral health services for youth. He also launched the organization’s new website.
Before joining Bergen’s Promise, Mr. Donlin was the Senior Manager for Solution & Segment Marketing with The Trizetto Group. He was responsible for the creation and execution of marketing plans to launch various innovative technology solutions for the health plan market. During his tenure with the organization, he assisted in growing the top line revenue by $4.5 million through new sales campaigns and reorganizing the organization’s marketing strategies.
Mr. Donlin also served as the Director of Marketing of Catalyst Health Solutions in Rockville, Maryland and the director of Consumer Solutions at Medco Health Solutions. At Catalyst, he directed all facets of the marketing department including strategy, communications, website content, public relations, advertising, and graphics. In that role, he was awarded “Outstanding Achievement” for Catalyst Rx’s drug pricing tool that promoted lowest-cost drugs while reinforcing the company’s reputation as a trustworthy pharmacy benefit manager. At Medco, he served in a dual role as product and marketing director for a consumer-directed health product.
In addition, Mr. Donlin served as Senior Project Manager, Clinical Innovations for Horizon Blue Cross Blue Shield of New Jersey, where he identified new business development opportunities via clinical pilot programs and led project teams to take initiatives from contract phase to market launch for a 3.4 million member health plan.
Mr. Donlin earned a Masters of Business Administration, with a concentration in Health Systems Management, from Fairleigh Dickinson University in Teaneck, New Jersey. During this time, he also attended Wroxton University in Oxfordshire, England for a course focused on the British National Health System. Additionally, obtained a Masters of Social Work from Marywood College, in Scranton, Pennsylvania. He received a Bachelor of Arts in Psychology/Mass Communications from Lycoming College in Williamsport, Pennsylvania.×