Pre-Summit Presentations

Day One Monday October 22
9:00 am - 3:30 pm

The OPEN MINDS Consumer Engagement Technologies Summit

Executive Summit

As consumers’ adoption of digital technology in their health service continuum increases, the demand for, and sustainability of, traditional models of service delivery will decrease. Executives need a proactive plan to integrate these new digital technologies into their service system—to both increase consumer preference for their services and decrease service cost. But implementing a new technology can have far-reaching implications for an organization’s clinical operations, financial sustainability, and consumer relationships. Digital treatment technologies need to be integrated into existing treatment protocols, clinical teams need to accept and learn to excel in using these new tools, and consumers need to feel comfortable and empowered to play a new role in their care.

During today’s summit, we will review the emerging trends in consumer treatment technologies, explore the new digital treatment options, and discuss how executives of provider organizations can incorporate new technologies into their strategy.

Throughout the day, we’ll hear case study presentations from organizations that have successfully incorporated consumer technologies into their programing, and at the end of the day, we’ll wrap up with a town hall discussion, where you’ll have a chance to talk with our case study presenters about their programs and ask questions about their organizations, and discuss their perspective on the future of consumer technology tools.

8:00am - 9:00am

Networking Breakfast & Registration

9:00am – 9:30am

Digital Treatment In The Era Of Consumerism & Value-Based Care

With the continuous emergence of new technologies, we’re on the verge of moving to an era of digital treatment. These tech tools include everything from mobile apps, to wearable devices, to remote monitoring. In this session, we’ll cover the challenges facing executives as they lead their organization on the path to a tech-driven future – including an examination of the trends driving the inevitability of technology’s prominence in health care; a discussion of the emerging digital technologies currently on the market; and a review of how digital technology will shape your organizations strategy for sustainability.

Deb Adler, Senior Associate, OPEN MINDS

Case Study Presentations: On-The Ground Perspectives On New Consumer Digital Treatments

In these feature case study presentations, we'll hear from organizations that have successfully incorporated consumer technologies into their programing – including their planning process; how they rolled out their new tech for staff and consumers; their program outcomes and future plans; and their advice for organizations considering making new tech investments.

9:45am – 10:15am: Technology In Action: The Hazelden Betty Ford Foundation Case Study
Featuring Janelle Wesloh, LADC, MBA, Vice President of Clinical Excellence, Innovation and Recovery Management, Hazelden Betty Ford Foundation

10:15am – 10:45am: Technology In Action: The AltaPointe Case Study
Featuring David Benavidez, M.D., Fellow, AltaPointe Health

10:45am – 11:00am: Break

11:00am – 11:30am: Technology In Action: The Montefiore Medicare Center Case Study
Featuring Michelle A. Blackmore, Ph.D., Project Director, Montefiore Medical Center

11:30am – 1:00pm: Lunch

Sponsored by Mozzaz



Consumer Engagement For Complex Care – Real World Case Studies

Consumer engagement is a strategy that has a direct impact on all three legs of the “Triple Aim” transformation. Adopting consumer engagement strategies requires organizations to implement innovative technologies, which are increasingly permeating every aspect of our lives including personalized health care. Research has shown that active consumer health care engagement results in improved care experiences and outcomes, especially across two-way engagement strategies. Integrating consumer engagement has now become a key priority for progressive organizations operating in this era of value-based care. Consumer engagement strategies and models differ across complex care programs, such as intellectual and developmental disabilities (I/DD), long-term supports and services (LTSS), and behavioral health, requiring organizations to utilize a more wholistic approach to care. This approach not only includes personalized care plans, but also connectivity across the care team and the integration of technologies such as clinical devices and wearables to improve accessibility.

During this presentation, Mozzaz will uncover best practices in consumer engagement and techniques for adopting consumer engagement technologies. Attendees will also hear firsthand accounts of real-world case studies from the complex care providers utilizing these best practices and innovative technologies.

Linda Lusis, Vice President, National Accounts, Mozzaz

Sammy Wahab, Chief Executive Officer, Mozzaz

Case Study Presentations: On-The Ground Perspectives On New Consumer Digital Treatments

In these feature case study presentations, we'll hear from organizations that have successfully incorporated consumer technologies into their programing – including their planning process; how they rolled out their new tech for staff and consumers; their program outcomes and future plans; and their advice for organizations considering making new tech investments.

1:00pm – 1:30pm: Technology In Action: The Centerstone Case Study
Featuring Amy McDaniel, Director of Business & Services Development, Centerstone
Wayne Easterwood, Chief Administrative Officer, Centerstone

1:30pm – 2:00pm:  Technology In Action: The Optum Behavioral Health Case Study
Featuring Roberta Montemayor, Director for Telehealth, Optum Behavioral Health

2:00pm – 2:30pm: Technology In Action: The Vinfen Case Study
Featuring Bruce L. Bird, Ph.D., President & Chief Executive Officer, Vinfen

2:30pm – 3:30pm

The Future Of Consumer Digital Technologies: A Town Hall Discussion Session

There is no doubt that consumer treatment technologies will, eventually, change how health and human services are delivered in some very fundamental ways; but there is a long road between the current state of technology adoption and that future. In this interactive discussion session, our panel will discuss how technology is shaping the current consumer market and their perspectives on the future of digital treatment technology.


Deb Adler

Senior Associate, OPEN MINDS

Deb Adler brings more than 20 years of experience in executive health care roles, serving in a variety of capacities including network executive, quality management executive and chief operating officer, to the OPEN MINDS team.

Her consultant work with OPEN MINDS spans a broad range of customers (provider organizations, payors and government programs) and topics, including: collaborative care models/medical behavioral integration, provider network functions– contracting, network designs/tiering, recruitment, telehealth network implementation, and strategic planning. In addition, Ms. Adler has a special interest in helping technology-enabled providers in “go-to-market” strategies and streamlining network functions.

Since entering the managed behavioral health care field, she has become an industry-recognized leader in value-based contracting and alternative payment models. An innovator known for her ability to execute results, she has facilitated network designs and benefit plan approaches that achieve both quality outcomes and healthcare cost savings.

Before joining OPEN MINDS, Ms. Adler served as Senior Vice President of Network Strategy for Optum (part of UnitedHealth Group) where she was responsible for behavioral health network development, contracting, and strategy for over 185,000 providers. In this role she developed the largest, performance-tiered behavioral health network, largest telemental health network, and largest medication assisted treatment (MAT) network. She was also responsible for implementing network initiatives to promote medical/behavioral integration, improve member outcomes, and reduce total cost of care through collaborative care models.

Prior to joining Optum/UnitedHealth, Ms. Adler spent over 12 years with ValueOptions, Inc. (now Beacon Options) where she held a variety of senior leadership roles including, Executive Vice President of National Networks; Chief Executive Officer, Health Plan Division; Vice President, Network Operations; Executive Director, Corporate Quality Management; and Executive Director, Quality & Information Systems. She was responsible for quality management and coordinated NCQA and URAC accreditation efforts.

Ms. Adler spent her early career in health care quality, serving as a quality director in two state-run psychiatric centers.

Ms. Adler received her Master’s degree in educational psychology and evaluation from Catholic University of America and is a Certified Professional in Health Care Quality (CPHQ).


Amy McDaniel, MSW

Director of Business & Services Development, Centerstone

As the Director of Business & Services Development, Amy McDaniel works at the enterprise level, across states and between departments, to include clinical care, marketing, IT, grants administration, and finance, to build technology, designed to serve a multiple of populations and scale to the Centerstone enterprise.  McDaniel is currently responsible for all aspects of the Centerstone Care App, a mobile application designed to further deliver care to clients across the five-state service area.


McDaniel earned a Masters of Social Work in Community Health and Urban Development from the Jane Addams School of Social Work at the University of Illinois, Chicago.  Over the past 15 years, McDaniel has worked on large-scale, national technology projects to include in conjunction with multiple community foundations located across the United States.  Her team developed an online database of nonprofits and arts organizations and worked with a team to develop innovative charitable donation software platforms.  McDaniel gained substantial experience in the social services in the Chicago area by working with The Field Foundation of Illinois, Alternatives Youth Development and in the Chicago Public School system.  Through these endeavors she gained valuable experience in organizational infrastructure management, IT, operations, project management, finance and accounting, marketing, and strategic planning.


Bruce L. Bird, Ph.D.

President & Chief Executive Officer, Vinfen

Bruce L. Bird joined Vinfen in 2003 as COO, and has served as President and CEO since 2010.  Vinfen is a large non-profit community behavioral health and disability service company, which in FY 2019 will provide services to about 9000 individuals with a budget of about $188M and a staff of over 3600 throughout locations in Eastern Massachusetts and Connecticut.

Dr. Bird lists several areas of focus at Vinfen, including developing an Innovation Center which: has established and is continuing to operate a community behavioral health home with sustained year over year growth in funding though the Massachusetts Duals Demonstration program; participated with academic institutions (including Harvard and Dartmouth) and software companies in 4 publicly and 9 privately funded technology evaluation projects; partnered with 7 other community organizations and contracting with 14 healthcare ACO/MCO systems to provide health home care coordination services in the new Massachusetts Medicaid Healthcare reform program.

Dr. Bird serves on numerous statewide policymaking and provider organizations and is active in legislative and policy advocacy, including serving as the current vice-chair of the board of the Association of Behavioral Healthcare of Massachusetts.  He is a licensed psychologist, has served on the faculty of the Johns Hopkins Medical School and the associate faculty of the Harvard Department of Psychiatry, and is currently involved in several formal technology research evaluation projects.


David Benavidez, M.D.

Fellow, AltaPointe Health


Janelle Wesloh, LADC, MBA

Vice President of Clinical Excellence, Innovation and Recovery Management, Hazelden Betty Ford Foundation

Janelle Wesloh, LADC, MBA, Vice President of Clinical Excellence, Innovation & Recovery Management at the Hazelden Betty Ford Foundation has been in the addiction treatment field for 27 years. Wesloh has held many roles, including youth counselor, intake counselor, continuing care counselor, electronic medical record designer, and privacy officer.

She currently provides integration and standardization support to clinical operations across the organization to ensure the optimal functioning of a national system of care. She strives to further establish HBFF's clinical innovation function and helps Hazelden Betty Ford continue to lead the field through research and design. She oversees the Recovery Management division that provides ongoing recovery support through online, phone, and in-person programs and services.

Wesloh is a licensed alcohol and drug counselor; she has an undergraduate degree in psychology with an emphasis in chemical dependency counseling, and an MBA from Hamline University.


Michelle A. Blackmore, Ph.D.

Project Director, Montefiore Medical Center

Center, Bronx, NY. Dr. Blackmore has extensive experience in managing the implementation of integrated care for primary care and behavioral health practices. She has focused on projects augmenting care and improving collaborative care sustainability and scalability through technology (e.g., computer-assisted CBT, smart phone applications, interactive voice response, patient-provider text messaging, patient registries). Dr. Blackmore also has worked on the development and testing of innovative payment models to align collaborative care elements with shifting financial environments that place greater focus on value-based payment. As a licensed clinical psychologist, she is a trained in evidence-based psychotherapy and measurement-informed care, and provides clinical training, supervision, and consultation to behavioral health specialists and team members. Dr. Blackmore has co-authored numerous presentations and book chapters on integrated health care efforts, with a focus on minority populations with complex medical and mental health comorbidities.


Roberta Montemayor

Director for Telehealth, Optum Behavioral Health


Wayne Easterwood

Chief Administrative Officer, Centerstone

As Chief Administrative Officer, Wayne Easterwood leads administrative and support teams for Centerstone, the nation’s largest community-based behavioral healthcare organization. His teams include technology, technical infrastructure, business intelligence, data analytics, human resources, and project management. His work involves planning, implementation and support of innovations as well as ongoing operations across the five-state organization. While often leveraging technology for improvement, the focus is always on improving the delivery of care.

Easterwood was the architect of Centerstone’s first electronic health record in 2001 which was among the very first in the nation for behavioral health.

He holds a Bachelor in Business Administration from Belmont University.  Wayne is a member of College Health Information Management Executives (CHIME and participates in TN Health Information Management Systems Society (HIMSS) as well as other healthcare technology groups. He is on the board of TechBridge Tennessee and volunteers with The Bridge both serving those in poverty with unstable housing or suffering from the effects of mental illness. He is a husband to Lisa for 37 years and father of three married sons.  He credits his family with the constant pull to the front of the wave of technology and innovation.